Blog DE Caminada


Tag: Interbrand

Holger Wanke's picture
Holger Wanke
Interbrand's Best Swiss Brands 2014 - Nescafé remains No. 1

As a top newcomer, the private bank Julius Baer has to be mentioned. With a +19% brand value, they obviously did everything right with the expansion strategy to Asia and the Arab region. Also very strong newcomers are ABB with ranking No. 7, Swiss Re (17), Syngenta (18), Holcim (23), Sandoz (25) and Sulzer (41).